Founding member of Capital New York, a digital media site about local politics, culture and media for influential New Yorkers, which was acquired by POLITICO in 2013.
Served as a product owner to build a paywall for the website and email-based alert service after POLITICO acquisition.
Developed user experience, marketing strategy, and mission of original Capital New York site.
Implemented SEO best practices and product enhancements.
Designed editorial workflow; managed social media initiatives; organized live events; edited, produced and marketed e-books; launched and edited newsletters; curated site and wrote feature articles on New York City culture, media and politics.